ow does humor play into how you think about sales? Ron Goodwin with Goodwin Graphics out of Cohasset, Massachusetts has been using humor in his sales approach since 1976 to help keep his customers coming back for more. Now 45 years later, some of his best customers have their sons or daughters continuing to do business with his shop. Now, that’s incredible loyalty! In this episode of Success Stories, we’ll learn how he's uses the art of humor to keep his business growing.