Episode 55: "How To Get that Wow Reaction from Clients"

t's been said that it is important to be different, if you wanna stand out from the crowd. As the self-titled "Fairy Goth Mother" in Roanoke, Virginia, Big Lick Screen Printing's, Marj Easterling has found ways to do just that. Her town's local publication, Roanoke Magazine, has dubbed her "the face of custom apparel." This was no accident for Marge, because what earned her that title was her emphasis on creating the wow factor in everything Big lick screen printing produces.

On this episode, you'll hear how Marj earned that title and how her team find ways to surprise their clients, by throwing in that “lagniappe,” which is that unexpected surprise.