hile outerwear is definitely an investment for your clients, the brand awareness and loyalty they’ll gain from jackets gives them massive ROI. About 67% of consumers own promotional outerwear and use it for an average of 16 months – gaining a brand logo an average of 6,100 views, ASI research shows. The better the jacket, the more likely people are to keep and use it, rating the quality (54%), utility (48%) and attractiveness (48%) as reasons why they wear it more often and longer.
Check our latest curated outerwear collection! From our varsity jacket’s preppy aesthetic, to a cozy teddy sherpa coat for her and a premium leather driving coat for him, get ready to pitch outerwear that blends cutting-edge design, serious functionality and timeless comfort.
Feeling the Varsity Vibes
A style that dates back to 19th century Harvard University baseballers, the varsity jacket’s now part of luxury brands’ lineups, from Louis Vuitton’s colorful iterations to Tommy Hilfiger’s slouchy silhouettes, and Coach’s versions covered in leather patchwork. One of the reasons varsity jackets are so popular right now is their versatility, since you can dress them up or down, for casual, street-inspired looks or more formal attire. Some fashion experts were surprised to see letterman jackets surge as one of nostalgia core’s in-demand items.
Gen-Zers – and now consumers of all ages – are clamoring for preppy academia styles like varsity jackets and baggy bombers. In fact, earlier this year, the shopping app Klarna reported orders of varsity jackets increased by 151%, with purple and green jackets being the most in demand. Now, letterman jackets are a top style among streetwear brands, sororities and fraternities, loaded with an array of patches and decorations on the arms, back, and front.
The Holloway Varsity Wool Jacket
This versatile offers endless style possibilities with over 40 color combinations to match any school, team, brand or event. Crafted from durable 24 oz. melton wool, this jacket features a cozy nylon quilted lining for comfort and includes practical front pockets and a convenient snap closure, with set-in sleeves for a tailored fit. The genuine leather sleeves and pocket welts add a touch of sophistication, while the high-quality ribbed-trim collar, cuffs, and bottom hem offer a polished finish.
Where to pitch this style
Logoed letterman jackets are perfect for fashion-aware brands, schools, sports teams and organizations that want to embrace nostalgia with a modern twist. Varsity jackets can promote unity and a shared identity among Greek organizations, college club members, athletic teams, students and alumni. Additionally, companies that want stylish branded merchandise can customize letterman jackets for effective promotions or event wear.
Wear It to Work It
Workwear, long the main domain of blue-collar workers, still has popped up in other niches for decades. In the ’90s rappers wore oversized workwear denim jackets and Timberland boots to convey the toughness of the hip-hop scene. Skaters in the early aughts sported workwear for stylish ease of movement, and in the 2010s, hipsters incorporated workwear in their wardrobes for an anti-mainstream vibe.
One workwear brand to watch is DRI DUCK – its high-performance workwear jackets have become hugely popular, thanks to their exceptional quality and durability for challenging work environments. These jackets are loaded with practical features like multiple, roomy pockets and water-resistant finishes.
The DRI DUCK Mission Full-Zip Hooded Jacket
Talk about the perfect blend of function and fashion! DRI DUCK pays attention to fashion trends like contemporary designs and color options, so people can wear their workwear jackets on and off the job site. This jacket is designed for ultimate comfort and major functionality, with tons of extra features. Crafted from durable cotton/polyester CVC fleece, this jacket features a water-repellent finish and triple-needle stitching at the shoulders, armholes and body seams to reinforce and strengthen the jacket.
You’ll stay extra warm thanks to the thermal waffle knit body and hood lining. The jacket also includes a secure internal cell phone pocket and reverse welt hand pockets to shield belongings. Perfect for outdoor adventures and daily wear on the off the job site, the Mission, available in Black, Dark Oxford and Saddle, combines style with practicality.
Where to pitch this style
Besides construction and industrial companies, there are lots of other buyers who want outerwear. Outdoors sports competitions, adventure races or wilderness excursions can use these jackets for guides and participants. Retail, hip-hop, outdoor lifestyle, streetwear and skateboarding brands can incorporate this fashion-forward style into their lines. Companies aiming for practical and stylish promotional gifts or uniform pieces can also opt for logoed workwear jackets.
Your Ultimate Travel Companion
If your client wants a standout item for a corporate gifting program, a functional jacket that makes traveling easier is a great pick. One of our favorites is a lightweight puffer jacket that packs into a comfy neck pillow via a discreet collar compartment. The style’s versatility and convenience makes it a popular choice for business and leisure travelers to catch some Zzzzs while in transit.
The Weatherproof PillowPac Puffer Jacket
Coming in at a great price point for the added utility, this jacket offers a classic fit and in-demand water- and wind-resistant protection. Filled with warm polyester filling, this lightweight jacket keeps you warm on the coldest days.
Along with folding into a neck pillow, this packable jacket includes two front zipper pockets for secure storage and binding trim at the cuffs and waist to keep wind out.
Where to pitch this style
This versatile jacket is ideal for corporate gifting programs, travel-related promos, premium event gifts, outdoor sports activities and destination merch for sale.
Tie-Dye-Lightful Denim
While some trends like mermaid core may come and go, some are here to stay, namely denim jackets and tie-dye. We’ve watched denim go through lots of iterations, ranging from colored to shredded, to printed and shredded, and color-blocked. Now, tie-dyed denim is enjoying a special moment, from ‘60s psychedelic denim jackets to sunburst skinny jeans. Since fashion is all about pushing boundaries, tie-dye effects on jean jackets bring a unique twist to outerwear. A denim jacket is also a great transitional layering item for most of the year.
The Colortone Tie-Dyed Denim Jacket
The one is becoming a hot commodity in the wholesale space. Crafted from soft combed ring-spun cotton and spandex, this jacket is designed with an on-trend relaxed fit and best pockets with a button-flap closure. No two jackets are exactly alike, so your recipients can enjoy each for its own uniqueness.
Where to pitch this style
Companies in the streetwear and lifestyle fashion industry, as well as events aiming for trendy and unique merchandise, can benefit from using logoed tie-dye denim jackets. The tie-dye effect adds a distinct twist to denim jackets, making them popular for fashion-forward brands and events.
Living the Snug Life
The cozy chic look and feel of sherpa fleece jackets isn’t going anywhere. These cuddly “teddy” jackets are versatile, inter-seasonal items, since they’re both lightweight and warm. Even better, a fleecy jacket looks just as put together when paired with athleisure leggings or a pantsuit. Since these coats are having a moment, you’ll find more styles, colors and lengths available at various price points.
The Columbia Women’s Panorama Snap Fleece Jacket
Columbia jackets have earned a dedicated fanbase for their exceptional quality, durability, superior warmth, water resistance, breathability and innovative tech features. Additionally, Columbia’s stylish designs and attention to detail make their jackets fashionably functional, appealing to both outdoor adventure enthusiasts and fashionistas.
A shorter-length companion to the wildly popular Panorama Long Jacket, this new unique piece is a versatile, classic jacket crafted from thick, nubby warm sherpa fleece, with a soft, suede-like interior. Showing up with urban flair, the Panorama Snap Fleece Jacket features a fashion-forward stand-up collar, hidden oversized snaps, and roomy front hand pockets for essentials.
Where to pitch this style
Companies focusing on outdoor adventures, sports events, fashion retailers, and corporate events aiming for stylish giveaways are good candidates to use logoed Columbia sherpa jackets for women. The cozy, versatile nature of sherpa fleece makes these jackets ideal for outdoor activities, while their fashionable designs ensure they can be seamlessly incorporated into everyday urban fashion. The brand’s reputation for quality and innovation adds value, if a company wants to place its logo alongside a well-known retail brand.
Born to Ride
Once again, biker core has rumbled up in all of its glory, with leather moto jackets, fringe, vintage band tees, denim on denim, and studded boots. All over the runways, we’re seeing homage to the open road. Leather jackets are a cool weather staple for both men and women, with black and brown, or even bolder hues like red and green leather taking center stage.
The Burk’s Bay Napa Leather Driving Jacket
Every guy deserves a leather jacket packed with confidence and charisma, and our new lives up to the hype. Crafted from top grain leather with warm polyester polyfill, this premium driving jacket has a sleek design, featuring a YKK zipper, an inside breast pocket and side slash pockets.
Where to pitch this style
Perfect for upscale events, executive gifts or limited-edition brand merchandise, the Burk’s Bay Napa Leather Driving Jacket makes a bold statement about elegance and exclusivity. Recipients will appreciate the classic style and superior craftsmanship for years to come.
Your Jacket Story Starts Here
The stats show that when companies invest in high-quality outerwear, they enjoy significant marketing and branding returns. Promotional jackets, whether nostalgic varsity, stylish workwear, travel-friendly, cool tie-dyed denim, cozy sherpa fleece or premium leather, provide lasting brand exposure and enhance customer loyalty. When you understand the preferences and needs of your clients’ end-users, you can recommend the right fashion-forward and functional outerwear right off of our curated list, where there’s a perfect style for everyone.
