How to Rev Up Your Apparel Sales Pitch to Auto Dealerships
hen pitching wholesale apparel to car companies and dealerships, it's crucial to align the clothing with the diverse tastes and lifestyles of their customers. There are many groups of drivers, each with unique preferences.
By adjusting your apparel offerings to match the different customer profiles to whom a car's design is tailored, you can create more engaging and effective promotional campaigns that resonate deeply with them.
Style That Moves at Luxury Speeds
Luxury car drivers appreciate the finer things in life, valuing high-end performance and ultimate comfort, not only from their vehicles on the road but also from their apparel.
Their lifestyle exudes exclusivity, whether it's cruising through city streets or embarking on leisurely drives along scenic routes with a car that’s out of most people’s reach.
Apparel that appeals to luxury car drivers combines timeless style with modern sophistication, offering name brands with status, limited editions, sleek designs, premium fabrics, and impeccable craftsmanship.
Products to Pitch
Imperial - The Alpha Cap
Many people who love luxury also love their time swinging on the green in style. This "Alpha Cap" is named appropriately for its standout looks, with unique perforated laser-cut panels, moisture-management properties and NuYarn® performance Merion wool sweatband. Imperial has been making premium headwear for over 100 years, so the quality, performance and unique style of this hat will appeal to those luxury car drivers who only look for the finer things in life.
adidas® Men’s Fleece Hooded Sweatshirt
This Men’s Fleece Hooded Sweatshirt is perfect for creating a matching set with the Sustainable Hydrophobic Tour Cap. Made sustainably with BCI cotton and recycled polyester, this pullover sweatshirt features a contrast adidas logo on the arm, providing ample decoration space across the front.
The sweatshirt also includes a three-panel hood with drawcord, a pouch pocket, and cuffed sleeves and hem, making it a versatile and stylish choice for many occasions.
adidas® Women's Ultimate 365 Textured Sleeveless Shirt
For an elevated look perfect for luxury car dealerships and owners, this limited-edition sleeveless shirt is made from 100% recycled polyester with HEAT.RDY technology to keep you cool and antimicrobial properties to prevent odors.
It's an extremely versatile piece ideal for uniforms or branded giveaways. It effortlessly transitions from the office to a night out or even a workout.
Sporty Looks Tailored to the Open Road
Sports car drivers live for speed, precision handling, and the thrill of the open road. They embody a dynamic lifestyle characterized by agility and adrenaline.
Whether they’re navigating sharp curves or accelerating to enjoy their car’s performance, these drivers want apparel that mirrors their energetic spirit. Performance-oriented accessories and clothing with ergonomic designs, breathable fabrics, and sporty aesthetics are ideal.
Think athletic-inspired gear – sleek outerwear and grab-and-go accessories designed to enhance their driving experience and active lifestyle.
Products to Pitch
Oakley 55L Gym to Street Duffel Bag
Nothing says “sporty” like a quality duffel, perfect for high-end dealerships selling pricier sports cars. The Oakley 55L Gym to Street Duffel Bag offers quality and worldwide name recognition.
Crafted with 600-denier polyester and ripstop lining, it has abrasion-resistant construction for lasting durability. This name-brand duffel features a front organizer pocket, a side pocket with a fleece-lined interior, and a large side pocket for shoes or used gym clothes.
Dual handles and a removable, adjustable air mesh shoulder strap provide multiple carrying options, making this duffel ideal for sporty car enthusiasts.
Tultex Fine Jersey Raglan T-Shirt
The Tultex Fine Jersey Raglan T-Shirt offers a sporty look with tons of colorways to match a dealership or car brand's colors. Ideal for creating vintage designs, this shirt is made from 100% ring-spun USA cotton, perfect for American sports car brands.
Independent Trading Co. Women's California Wave Wash Sweatpants
With the right top, these Independent sweatpants instantly create a sporty look. Perfect for on-the-go activities or relaxing at home, these joggers come in popular colorways like Camo, Blush, Dusty Rose, and Misty Blue.
Made from a ring-spun cotton/polyester three-end fleece, these sweats are super soft and come in a beautiful color palette. They also have many thoughtful details, like a comfort elastic waistband with shoestring drawcord, 1x1 ribbing at ankle cuffs, sewn eyelets, jersey-lined hand pockets, and a woven label.
Drive Clean, Dress Green
Electric vehicle owners are forward-thinking, eco-conscious people who prioritize sustainability and innovation. They’re among the first to embrace cutting-edge technology and environmental responsibility in their daily lives.
Their lifestyle revolves around efficiency and reducing carbon footprints, whether commuting to work or embarking on eco-friendly road trips.
Apparel that resonates with EV owners blends sustainability with style, featuring eco-friendly materials, minimalist designs, and functional elements like moisture-wicking fabrics and versatile layers.
Products to Pitch
Atlantis Headwear Sustainable Flat Bill Cap
The Atlantis Headwear Sustainable Flat Bill Cap makes a planet-friendly fashion statement with its flat bill design. Crafted from 100% recycled polyester twill, this structured, six-panel, mid-profile cap features a recycled buckram and a ReTraze recycled visor.
The cap also includes a recycled PE (polyethylene) adjustable snapback closure and a self-fabric sweatband. It also includes a QR code on the tag for product traceability, showcasing Atlantis's commitment to sustainability.
Augusta Sportswear Men’s Eco Revive™ Three-Season Triblend Fleece Hooded Sweatshirt
This Augusta sweatshirt offers a unique sporty look that draws attention and is made with a 51% recycled polyester/cotton/rayon blend.
Features include a three-panel hood with drawcord, pouch pocket, set-in sleeves with shoulder insert, ribbed-knit cuffs and bottom hem, and a hanger loop label, making it perfect for EV customers looking for style and sustainability.
Kastlfel Women's RecycledSoft™ T-Shirt
The Kastlfel Women's RecycledSoft™ T-Shirt is all about sustainability and style. Crafted from 60/40 combed ring-spun certified organic cotton and certified recycled polyester, this shirt is pre-shrunk with an eco-enzyme finish.
Dyed with low impact OEKO-TEX® certified dyes, it also includes a water-based pad-printed neck label with sustainability data. Produced in a climate-positive facility powered by at least 50% renewable energy, Kastlfel ensures a completely sustainable supply chain, which heavily aligns with what EV drivers are passionate about.
Rugged Styles for Road Warriors
Truck and SUV drivers show up with a spirit of adventure. They gravitate toward vehicles that offer rugged durability and ample cargo space for work and play.
Whether navigating rough terrains or towing heavy loads, these drivers appreciate apparel that matches their robust and versatile lifestyle. They’ll appreciate functional accessories, durable workwear, and comfortable layering pieces that can withstand the demands of their on-the-go lifestyle, from job site tasks to outdoor excursions.
Products to Pitch
DRI DUCK Commuter Bag
Embrace the workwear trend with the DRI DUCK Commuter Bag, perfect for construction and engineering professionals. Crafted from ultra-tough “concrete canvas” (85/15 cotton/polyester), this modern yet rugged bag packs durability and style.
The bag has padded, adjustable shoulder straps, a top carry handle, and a padded laptop sleeve that fits most 17" laptops. With an exterior zippered flap pocket, antique brass clip, and D-ring closure, this versatile backpack is designed for practicality and comfort.
DRI DUCK Men’s Craftsman Woven Shirt
This woven shirt is perfect for drivers who appreciate the ruggedness and power of SUVs and pickup trucks. With its durable ripstop fabric and unique triple-needle stitching, this shirt is built to withstand anything at the worksite, just like their trucks.
Along with fashion-forward looks, it also includes practical elements like a pencil stall, drop-behind cell pocket, and industrial-strength buttons.
Made from a cotton/polyester/spandex ripstop blend and garment-washed for comfort, the Craftsman also has a button-down collar and double patch pockets with button closures and a pencil stall.
Independent Trading Co.’s Women’s Lightweight Crop Hooded Sweatshirt
This hooded crop sweatshirt is perfect for women who drive trucks and are constantly on the move, whether for work, family errands, or adventurous road trips.
Comfort is essential in their daily lifestyle, and this cozy, on-trend modest crop sweatshirt delivers. It's a unique, eye-catching piece ideal for dealership giveaways or car-related events, with fun color options like Tie Dye Cotton Candy and Black Camo.
Put Your Car Dealership Pitches Into Overdrive
Understanding the lifestyles of different types of car owners allows you to pitch apparel that truly speaks to them. By offering high-end items for luxury car drivers, performance gear for sports car enthusiasts, sustainable choices for eco-conscious EV buyers, and rugged wear for truck and SUV lovers, you create a connection between the brand and its customers.
This targeted approach not only enhances the appeal of the promotional items but also strengthens customer loyalty and satisfaction. Whether it’s a sleek limited-edition adidas cap, a versatile Oakley duffel, or a durable DRI DUCK bag, matching the right apparel with the right audience drives engagement and sales.
