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The Tech Behind Columbia Sportswear

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The Tech Behind Columbia Sportswear

hen it comes to outerwear, Columbia needs no introduction. Their products have been loved by people of all ages for decades, especially those that can't get enough of the outdoorsy lifestyle.

What you may not know about them, though, is how much technology there is under the hood of some of your favorite Columbia hats, jackets, pullovers and shirts. hen you look at the continuous evolution of their products, adding in features like Omni-Wick™, Omni-Shade™, and Themerator™ insulation, you can see how the core of this company has always been about innovation, problem solving, and striving for perfection. These kinds of technology give Columbia a quality that's unmatched by most comparable products, especially in the outerwear space.

“It's perfect. Now make it better.”
Gert Boyle, Founder of Columbia Sportswear

For bigger corporate clients, the brand name itself is enough of a selling point to get them to buy these premium branded products. But, when you're trying to upsell to clients with smaller budgets, being able to point out and explain what these features do, can get them to spend a little more than they may have planned to. And really, who doesn't want to make more money?

Let's take a closer look at some of the technology you'll find built into your favorite Columbia styles.


Omni-Wick™ gives you high-performance wicking that pulls moisture away from your body, accelerating the evaporation process, so you can stay dry on those sunny days.

Omni-Wick™ Products: Women's PFG Tamiami™ II Long Sleeve - 127570 and PFG Tamiami™ II Short Sleeve  - 128705


If you're going to be out in the sun all day, you'll want Omni-Shade™ protecting you. While you're out on that fishing expedition, this technology utilizes moisture wicking fabric that will not only keep you cool, but also deflect sunlight, blocking harmful UVA and UVB rays from hitting your body.

Omni-Shade™ Products: PFG Tree Flag Mesh™ Flexfit Cap - 183710 and Youth Bora Bora Jr™ III Booney - 167172


Just because you need a little extra warmth, doesn't mean you should pack on the layers. Omni-Heat™ uses lightweight synthetic insulation to give you a "high warmth-to-weight" ratio, which helps to keep those extra layers off.

Omni-Heat™ Products: Grand all™ Jacket - 191052 and omen's Powder Lite™ Vest - 175741


Whether you're going on an adventurous hike on the trail or traveling to work, you'll want to make sure your outerwear can handle those unexpected downpours. Omni-Tech™ keeps you dry by using multi-layered waterproof protection, but also comfortable, because of its breathable material.

Omni-Tech™ Products: watertight™ II Jacket - 153389 and Youth watertight™ Jacket - 158064

Now that you've taken a deeper look into what makes Columbia products so impressive, take some time to familiarize yourself with our entire offering of Columbia products over at ssactivewear.com.

Sep 13, 2020
S&S Activewear
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