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What Clients Will Love About Our Exclusive New 2024 Adidas Styles

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What Clients Will Love About Our Exclusive New 2024 Adidas Styles

n 2009, we began a transformative collaboration with adidas, shaping the landscape of corporate and sports fashion for the printwear industry. Fast forward more than a decade, and this partnership continues to innovate, redefining corporate wear standards with tech tees, an annual three-stripe polo story, lifestyle fleece, sleek puffer jackets, vests, and more.

Get ready to discover our exclusive adidas collection entering the market at two strategic points: Fall 2023 styles already available and Spring 2024 styles arriving in February.

From sleek reverse fleece pullovers to unique spacer quarter-zips and heathered polos, and brand-new men’s and women’s bottoms, this elevated premium collection combines fashion and functionality, providing modern options and unique features for discerning buyers and employees alike.

A Partnership That’s Making Waves

Adidas’ willingness to work with S&S Activewear allows us to complement our existing range of traditional sideline and training gear, with elevated premium products that will heavily appeal to the corporate market as well.

The S&S team merchandises our adidas exclusive line and makes special adjustments to fit our wholesale customers’ needs. For example, we've strategically relocated the adidas logo on many of the styles in our collection, from their usual placements in retail to ensure your customers' branding can stand out.

In photos: Strategic placements of the adidas logo shown on the Fleece Hooded Sweatshirt, Women's Basic Sport Polo and Women's Puffer Vest

We’ve also designed women’s companion pieces to popular adidas retail items that buyers wanted, but weren’t previously available in stores or in our corporate program channel.

The Sleekest Reverse Fleece Crewneck Around

For 2024, we decided to add a Crewneck Sweatshirt (A586) style to our lineup. It’s not just “another crewneck,” but rather a retail textured style that’s fashionable and functional. Crafted from recycled polyester/viscose, this warm pullover features a sleek, modern fit and a soft, tactile reverse fleece face.

In photos: Details of the Crewneck Sweatshirt (A586)

Get this Crewneck Sweatshirt in classic shades like Black and Collegiate Navy, along with new shades such as Hemp and Olive Strata that just debuted at retail. Plus, for the first time in our exclusive apparel line, you'll find the new adidas mountain logo placed “retail-style” on the front left chest, a simple, yet noteworthy addition your clients will love.

Make Room for the Spacers

If you’re looking for a new twist on quarter-zip pullover styles, look no further than the adidas Spacer companion set.

Made from 100% recycled polyester, the Spacer Quarter-Zip Pullover and Women’s Spacer Quarter-Zip Pullover is all about the look of the spacer construction and contrast matching zippers,  which offer an elevated corporate look for men and women. These year-round layering essentials come in traditional colors like Black, Grey Five and Core White, and sport a contrast adidas logo on the right sleeve.

In photos: The Spacer Quarter-Zip Pullover and Women’s Spacer Quarter-Zip Pullover

Taking a survey of the wholesale market, there aren’t many, if any, similar competing styles from premium brands. Presenting these companion Spacer quarter-zips gives you a unique opportunity to differentiate yourself from competitor distributors or print shops.

Let’s Hear It for Premium Heathers

While heathered polos have always been popular for corporate apparel, the brand-new Blend Polo brings a premium heathered look. This unique polo combines the softness of BCI cotton, a heathered appearance from recycled polyester, and the comfortable stretch of Elastane.

In photos: The Blend Polo

This helps make the polo a versatile and comfortable one to wear, which is why it was modeled after the adidas Go-To Polo worn by the golf pros.

With a totally new color palette that includes shades like Blue Dawn Melange and Pink Strata Melange we haven’t seen to date in our adidas line, we predict that this style will rise to the top as the new premium polo in our 2024 line.

Show Some Leggings Love and Shorts Swagger

Men’s and women’s bottoms are another exciting upcoming addition to our exclusive adidas line. Shorts and leggings from a major retail sportswear brand like adidas fill a significant gap in the wholesale space.

In photos: The Women's Pocket Leggings and Golf Shorts (coming soon)

One standout item coming in spring is a women’s performance legging with pockets that’s a retail best-seller. We’ll also be adding the adidas’ top-selling men’s short in February! Our latest collaboration with adidas gave us a unique opportunity to explore and offer the sought-after “bottoms” styles our industry wants.

Enjoy an Expansive Color Selection

The adidas brand is based in the sports and activewear market and has long carried traditional colors to serve the sport and team markets.

In photos (from left to right): Pink Strata, Blue Dawn, Hemp, Olive Strata, and Quiet Crimson (detail of the Quarter-Zip Pullover)

With our new offering of elevated premium products, this is a great opportunity to introduce fashion colors like Blue Dawn, Quiet Crimson, Hemp, and Pink Strata and Olive Strata. Be on the lookout for more inline retail colors making a splash in our Spring 2024 adidas catalog!

Target The Right Markets, Right Now

Adidas has you covered on the green, and now introduces a special collection tailored for off-course wear.The Fall 2023/Spring 2024 S&S exclusive adidas line – including brand-new textured crewneck pullovers, spacer quarter-zip styles, heathered polos and bottoms – targets your premium customers who want to be based in sport with fashion looks and colors that reference current athleisure trends.

These upscale pieces are also competitively priced, setting a new standard in the industry. While other premium golf-based brands tend to tip the pricing scale for buyers, adidas offers unmatched quality, affordability and sustainability, exclusively from S&S.

Large corporate programs are enjoying the breakaway styling, features and colors adidas offers in its 2024 collection, only available from S&S. These corporate styles appeal to modern-day buyers and employees. Most importantly, this exclusive collection allows our distributor and print shop customer base to co-brand with a trusted premium generational brand. Get ready for an exciting array of fresh retail fashion choices from adidas, coming your way!

Oct 29, 2023