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Why Champion's New Sport Collection is a Must-Add for Athlete and Fitness Collections

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Why Champion's New Sport Collection is a Must-Add for Athlete and Fitness Collections

ooking for comfortable, functional, yet on-trend, activewear that bridges the gap between sportswear and streetwear? You’ll want to check out Champion's latest Sport Collection, exclusive to S&S, featuring a limited color palette of neutrals, along with muted blues and greens. Designed to appeal to a wide range of customers, the Champion Sport Collection is great for teams, gyms and even company stores or corporate gifting.

“Our team identified items that aligned with story boards provided by S&S’s merchandising team to bring key pieces together for the exclusive Champion Sport Collection,” says Triesha Campbell, senior manager of customer development at HanesBrands.

“The Champion Sport Collection offers smart-looking, detail-focused, functional, yet comfortable, elevated athleisure wear that diversifies our brand offering. We created these pieces to support the athleisure market, but they’re also a great twist on the standard sweatshirt and t-shirt for both men and women.”
Triesha Campbell, senior manager of customer development at HanesBrands

It's All in The Details

For both the women’s and men’s styles in this collection, there are some key details you should mention in your conversations with customers, so let's take a closer look at them.

The Sport Hooded Sweatshirt

This a classic fit layering piece that’s perfect for any active lifestyle. With a pouch pocket, self-fabric cuffs and waistband, and thumbholes on the cuffs, you'll stay fashionably comfortable all day long.

In our YouTube series, Decoration Myths (shown below), the Champion logoed drawstrings gave us a great opportunity to experiment with co-branding a players name on the opposite side of the strings. Details like this, make the Sport Hooded Sweatshirt an excellent choice for NIL collections.

The Crop Racerback Tank Top and Sport Soft Touch Leggings

This style has built-in support and a modest length, so it appeals to more wearers. “You’ll also love the smooth print surface for logos and graphics,” Campbell says. We’ve got active bottoms perfect for every activewear outfit, too. “The Sport Soft Touch Leggings are buttery soft and have enough stretch to keep shape and not bag out, and offer a great fit and function."

“We chose to limit the color offering to top-selling shades, from our market research for this new category, as we launch it into the wholesale market. Overall, our expectation is that the color offering will bridge across active, athleisure and streetwear markets when desired.”
Triesha Campbell, senior manager of customer development at HanesBrands

The Sport T-Shirt and Sport Muscle T-Shirt

The Sport T-Shirt and Sport Muscle T-Shirt are made with micro mesh fabric, which is all about performance and a smooth surface for printing. “If you want a great-looking shirt that’s an elevated option to the core tee, take a look at these styles,” Campbell says.

The Sport Soft Touch T-Shirt

The women’s Sport Soft Touch T-Shirt is super-soft and cut to flatter many silhouettes, with a relaxed fit and slight crop.

The Woven City Sport Shorts

These shorts are on trend with lightweight fabric, zippered hidden pocket and just the right inseam length at about 7. “The fabric is similar to all current retail active and athleisure shorts,” Campbell says.

The Women's Sport Soft Touch Long Sleeve T-Shirt

“The cut-out back of the Sport Soft Touch Long Sleeve T-Shirt is also an understated detail that doesn’t go unnoticed,” Campbell says.

The Sport Quarter-Zip Pullover

This quarter-zip gives corporate clients and coaches a sleek look, with the added comfort of thumbholes and fashion forward colorways.

The Sport Hooded Sweatshirt

Don’t forget Champion’s relaxed hoodie made just for women. “It’s shorter than the unisex hoodie, but not cropped to show a bare stomach,” Campbell says.

The Sport Joggers and Powerblend Fleece Joggers

The Sport Joggers (on the left in the photo below) match perfectly with the Sport hooded sweatshirts, giving you an opportunity to sell premium retail matching sets to customers. Made of 95% recycled polyester, they also fit in line with corporate clients, who are looking for apparel that fit into their ESG goals.

The Powerblend joggers offer the ultimate combination of comfort and style for any occasion! With a classic fit and ribbed bottom cuffs, these soft joggers provide a snug and cozy feel. The covered elastic waistband with a dyed-to-match twill drawcord ensures a comfortable and adjustable fit, while the side pockets offer ample space to store essentials.

The Sport Styles to Sell Now

Champion's latest Sport Collection, offers a comfortable and trendy range of activewear that bridges the gap between sportswear and streetwear. The collection features a color palette designed to appeal to a wide range of customers, from sport clubs and teams to corporate gifts and NIL opportunities. This new collection offers styles for both men and women, with standout features that fit and flatter all types of bodies and activity levels. With its focus on both function and fashion, our Champion Sport Collection is a must-have for athletes and active people looking for comfortable and on-trend activewear.

May 21, 2023