uterwear and jackets are great for appreciation gifts, uniform pieces, corporate stores and general merchandise. Now’s a great time for distributors and decorators to pitch jackets to clients, so stand out from the competition by leading those conversations with unique outerwear styles that they haven’t seen before.
We’ve selected seven top jackets with standout features — from your favorite brands like Columbia, Dri Duck and Burnside — so you can start creating those fabulous winter outerwear pitch decks today!
The Insulated Canvas Workwear Jacket and Vest
What’s Trending:
Workwear’s definitely not just for the “jobsite” anymore, and as a matter of fact, it’s been fashionable for several years in the music and entertainment industry, West Coast skate and subcultures, along with breweries and gastropubs. But now, it’s making an even stronger push onto the fashion scene. That’s why workwear brands have increased their outerwear assortments with added decoration elements, which make “jobsite” apparel look more trendy and appeal to multiple audiences.
Unique Features You’ll Love:
Independent Trading Co. saw the increasing interest in the workwear trend — and turned out an Insulated Canvas Workwear Vest, as well as an Insulated Canvas Workwear Jacket, to meet customer demands for this look.
They designed these pieces using a cotton canvas shell to give them a more rugged look and a feel of true workwear. Although this vest and jacket weren’t made to be worn in the rougher conditions of a construction site, they’ll still keep you warm when you’re on the go thanks to Hyper-Loft quilted insulation.
The Yellowstone Power Move Canvas Jacket
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Continuing with the workwear theme, this is jacket is an example of a true high-quality and functional workwear piece that’s made with some style. It comes loaded with performance features and fashionable accents – a winning combination for clients in need of something that can endure the elements and help them look great on and off the jobsite.
Unique Features You’ll Love:
DRI-DUCK is one of the long-standing leaders in true workwear, as they keep finding ways of enhancing the quality and durability of their products.
The Power Move Canvas Jacket is no different, starting with its Storm Shield™ water-resistant finish, warm twill blanket lining and quilted insulated nylon-lined sleeves. In addition to that, its Power Move™ Flex Action underarm gussets and articulated elbow help increase mobility for workers’ arms. Lastly, to add a trendy, yet classic, flair to this piece, it also comes with a Western yoke detail and corduroy collar.
The Women’s Panorama Long Jacket
What’s Trending:
Textured fabrics, like sherpa and polar fleece, are in demand again this season. These cozy fabrics keep you warm and comfy, while also adding an eye-catching texture that makes them more fashionable than the typical jacket. Sherpa, in particular, has been trending in fashion long before the pandemic. Now, it’s evolving into more textured variations, such as a short, nubby sherpa that clients will love, especially on a brand-name style.
Unique Features You’ll Love:
We’ve zeroed in on this Columbia women's jacket, because it’s truly a unique addition to the wholesale market, with it’s sherpa texture, stand-up collar, hidden pockets and longline style. Corporate clients and lifestyle brands will especially love putting their branding on something this fashionable.
The Rugged Ridge Sherpa Half Snap
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Color blocking blew up in 2022 on TikTok, and now you’re retail stores are adding all types of styles with accented blocks of color. This fashion trend is a lot like tie-dye — it never really goes away, but get’s reinvented and reimagined. This season’s take includes brighter shades, statement-making patterns and an unexpected mixing of color palettes.
Unique Features You’ll Love:
Because we just can’t resist, here’s one more sherpa from Columbia. This style comes with a “billboard” color-blocked look across the center chest, which is growing in popularity. Plus, since the Columbia logo is tonal and more subdued, your clients’ decorations will be the center of attention on the center chest panel of this brand-name pullover. It even comes with a camo patterned color block, that’s perfect for military themes. Having a snap placket closure, rather than a zipper, is also a stylish addition, that makes it more unique.
The Polar Fleece Quarter-Zip Hooded Pullover
What’s Trending:
Polar fleece is a synthetic material that has a soft pile and keeps people warm season after season. It’s become more of a popular staple in the outerwear space recently, however, it’s got roots in the 1990s and early 2000s, when we saw an explosion of zip-front jackets and other styles made from polar fleece.
Unique Features You’ll Love:
This newest silhouette from Burnside puts a twist on the trend by pairing a warm layer of polar fleece with the added benefit of a comfortable hoodie! Not only is this an outwear piece that functions to keep you warm in the elements, but it’s also designed with a cool spin on a classic style.
The Cool Temps Are Here, So Don’t Delay
Don’t wait to show your clients this great selection of stylish outerwear. The five products we’ve selected will appeal to a wide variety of buyers and end-users of all ages — and give you plenty of room for standout logos and decoration. To catch their interest, pitch your clients these unique styles that are both trendy and functional. Share and tag your final products with us at @ssactivewear on Instagram!